Three audiences, three doors.
New players get the 8-week Introductory Program and Where Can I Play. Teachers and coaches get their own Schools & Coaches Hub. Nobody wades through someone else’s content.
Home / Case Studies / Handball Australia
Handball Australia National sport association
A sport most Australians have never played.
Play Handball is Handball Australia’s national program bringing Olympic handball to schools and communities. We built its brand and website, and we’ve been looking after it ever since. Manon has played handball for Australia, so this one was personal.
- What we did
- Branding, website, hosting, social media, Google Ads, SEO
- Programs
- Canberra, Bendigo, Sydney and Brisbane
- Now
- Hosted, maintained and promoted by us, month after month
A sport grows when signing up is easy every week of the year.
One website has to answer a parent, a PE teacher and a would-be coach at once, in a sport most of them have never played. Each needs a different answer, and none of them will dig for it.
The brief: grow the sport nationally through Play Handball, a program created with the Australian Olympic Committee, Sport Australia and the Australian Sports Commission.
Three calls behind the program
No raised hand left in an inbox.
Express Interest to Play and Express Interest to Teach catch people who aren’t ready to commit yet. Automations behind the forms make sure someone follows up.
Still on the job between campaigns.
We host and maintain the Play Handball site and the main Handball Australia site, run the program’s social media, and manage Google Ads and SEO. Their team gets to focus on delivery.
What they needed, what they got
The needWhat we built
AudiencesParents, teachers and future coaches, all at onceA clear path for each of them
New playersAn easy first step into an unfamiliar sportThe 8-week Introductory Program and Where Can I Play
Not ready yetA way to raise a handExpress interest forms, with automated follow-up
ReachKeep finding new schools and playersGoogle Ads, SEO and social media, run every month
UpkeepSomeone looking after the techHosting and maintenance for both Handball Australia sites
Questions this project usually raises
Do you work with sports organisations and not-for-profits?
Yes.
Creative Baguette works with small businesses and organisations of all shapes, and Play Handball sits alongside our not-for-profit work. The need is the same everywhere: a clear site, easy signups, and someone looking after the tech.
What does ongoing support actually cover?
Hosting, maintenance, updates and changes, handled for you.
For Handball Australia it also covers social media management and Google Ads. The scope is up to you; the point is that nobody on your team has to become the website person.
How does a long-term partnership start?
Usually with one project.
Handball Australia started with branding and a website, and the social media, ads and automations came later, once the first piece of work had earned the trust. Start with the piece that hurts most.
Need a partner who stays after launch day?
Free 20-minute chat. No pressure, no perfect brief needed.
Book a free 20-minute chat