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Insights
Plain-English advice on websites for Australian small businesses.
What things cost, what actually works, and what to check before you pay anyone. No jargon, no scare tactics.
Latest posts
How much does a website cost in Sydney?
Costs & pricingThe 2026 guide: realistic price ranges, ongoing costs, what changes the price and what to check before you pay.
How much does a tradie website cost?
Costs & pricingWhat a tradie website really costs in Australia, what you get at each price, and the traps that cost you double later.
Do I need a website for my small business?
Honest answersNot every business needs one on day one. The three signs the answer has become yes, and when Instagram alone stops working.
Why small business websites fail
Fix your websiteFive reasons websites stop bringing enquiries, how to spot each one on your own site, and what fixing them involves.
How to create a small business website in Australia
Honest answersThe honest DIY guide: the seven steps in order, the step where most people give up, and when DIY stops being cheaper.
Local SEO for healthcare: getting found by patients near you
Allied healthHow practices reach nearby patients: Google Business Profile, the pages that rank, reviews under advertising rules, and what to skip.
How much does a psychologist website cost?
Costs & pricingWhat psychologists and therapists pay, what a practice site must include, and how advertising rules change the design brief.
AHPRA advertising rules and your website, explained
Allied healthWhat registered practitioners can and cannot put on a website: testimonials, outcome claims, titles and offers, in plain English.
Website redesign vs rebuild: which do you need?
Fix your websiteA working test for whether your site needs a refresh, a redesign or a full rebuild, and the one case where keeping it is right.
Xero, Calendly and your accounting website
AccountantsHow an accounting firm website should connect to the tools you already use, and the pages that win referral-checkers.
What should an accountant's website include?
AccountantsThe eight things an accounting firm website needs, in order of importance, and the referral-checker logic behind them.
What should a psychologist's website include?
Allied healthWhat anxious late-night visitors need, what AHPRA advertising rules allow, and what to leave out.
What should a counsellor's website include?
Allied healthHow it differs from a psychologist's site, what PACFA and ACA ethics mean for your copy, and the rebate question.
How much does website maintenance cost in Australia?
Costs & pricingWhat maintenance actually costs, what should be included at each price, and the question that exposes a padded retainer.
Website redesign cost: what you'll actually pay
Costs & pricingWhy redesign quotes span a huge range, the real numbers, and the three redesign-specific costs nobody itemises upfront.
Spotlight on Manon: the person behind Creative Baguette
Behind the scenesFrom finance and construction to building websites for small businesses: the story behind Creative Baguette's founder.
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