She talked. We wrote.
Nicole answered our questions by voice message. No forms, no blank-page homework. We wrote the whole site from her answers, so every page sounds like her.
Home / Case Studies / The Heart of Healing
The Heart of Healing Counselling, Newtown, Sydney
Her practice grew up. Her website didn't.
In seven years Nicole's counselling practice had moved on. Her website was still introducing the old version of her. We rebuilt it around who she is now.
Visit the website- What we did
- Copywriting, design and build, portrait photography, video
- Live
- July 2026
- Now
- Hosted and looked after by us, every month
People read a therapist's website the way they read a face.
They're checking for safety before they commit to anything. If the site feels dated or vague, they quietly move on. Not because the therapist is wrong for them. Because they couldn't feel sure.
The brief: show her as the expert, build trust, and let her personality through.
Three calls that did the heavy lifting
Photos of the person who opens the door.
We styled her portrait photography and video from her own reference selfies. Warm and considered. The person you meet on the site is the person you meet in Newtown.
Nothing broke underneath.
Booking stayed exactly as her clients know it. Her existing Google presence carried over instead of resetting to zero. And a new blog gives her somewhere to keep building.
Then and now
ThenNow
The wordsGeneric therapy languageHer specialisations named plainly, from complex trauma to nervous-system work
The photosGeneric stock imagesHer own portraits and video, styled from her reference selfies
The siteBuilt seven years ago, never moved onAbout, Work With Me, My Approach, Blog and Contact, plus FAQs that answer what people hesitate to ask
BookingFree intro call, booked onlineExactly the same. No new admin for Nicole
GoogleSeven years of search historyCarried over, not reset to zero
UpkeepFrozen since launchHosted and looked after every month
Ask Google's AI for the best Somatic Experiencing practitioner in Sydney. It names Nicole first.
Page one of Google for “somatic therapy” in October 2026.
“She really took the time to understand both me and my business.”
I feel so lucky to have found Manon. She truly stands out. She is thoughtful, sharp, communicates clearly and is always reliable.
Unlike many web designers, she really took the time to understand both me and my business, providing a tailored solution. Her professionalism and positive attitude made the process enjoyable.
I highly recommend Manon and appreciate her excellent work. She is a great person to work with and fantastic at her job! Thanks so much Manon!
Questions this project usually raises
I hate writing about myself. Can you do the copy?
Yes, and it's often the most valuable part.
Nicole answered a set of questions by voice message and we wrote the full site from that, in her words, shaped properly. No blank-page homework.
Will a rebuild lose my Google rankings?
Not if it's done carefully.
On this project the existing SEO carried over rather than resetting to zero, and the booking system stayed connected throughout. A new site should not mean starting again.
What happens after launch?
The site goes onto a care plan.
Creative Baguette hosts it, keeps it maintained and secure, and sorts simple change requests within two business days. You send a message, we handle it.
Has your business outgrown its website too?
Free 20-minute chat. No pressure, no perfect brief needed.
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