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Murphy's Plumbing is exactly what it sounds like: one ute, one phone, one bloke who actually shows up.
The website needed to sell that directness, not hide it behind a generic trade template.
Industry: Plumbing
Work: Website design and development
/ Western Sydney, established 2009
Murphy's Plumbing had never had a website. Word of mouth and Facebook were the whole marketing plan, and to be fair, they'd carried the business since 2009. The brief was a simple, credible site that showed the quality of the work and made it easy to request a quote.
The catch with word of mouth is what happens after the recommendation. Someone gets Brian's name, types it into Google, and finds either nothing or a Facebook page last updated who knows when. Plumbing is also a trust-sensitive trade: you're letting a stranger into your house, often on a bad day. People want to see a licence, a face and some evidence before they call.
And plumbing websites have their own trap. Most of them look identical: a stock photo of a grinning model in a hard hat, a wall of suburbs, an enquiry form. For a one-man business that wins work by actually showing up, a generic template would have hidden the exact thing worth selling.
The site had to feel like meeting Brian, not filling out a form for a faceless company.
"Meet Brian Murphy"
The hero photo shows Brian on an actual Western Sydney street, not a stock tradie. It puts a name and a face on the promise before a single word is read.
One tap, one number
The primary action is a phone number, not a contact form, matching how tradie enquiries actually happen: urgently, by phone.
Licence, reviews, years running
Licence number, years established and same-day service across the West are stated directly in the hero, answering the practical questions before they're asked.
Creative Baguette built a site that works the way a plumbing enquiry actually works. The hero opens with Brian himself, photographed on a real Western Sydney street, next to the three things people check before calling anyone into their home: the licence number, the years in business and same-day service across the West.
The primary action on every screen is the phone number, one tap on mobile. A quote form sits behind it for the jobs that can wait, but the site never pretends that someone with a burst pipe wants to fill in fields. That's a small decision with a big effect: no friction between "I need a plumber" and "I'm talking to Brian".
The copy is short, plain and free of trade-website filler. No "your trusted plumbing solutions partner". Just what he does, where he works and why people keep his number. The whole thing is built mobile-first, because a plumber gets Googled from a kitchen with water on the floor, not from a desk.
Murphy's Plumbing now gets leads directly from the website, on top of the word-of-mouth and Facebook enquiries that were previously the only channel. One to two new jobs a month come through it, which means the website paid for itself inside the first month and has been profit ever since.
A trade business that runs on trust and turning up, now with a website that says so.
We never had a website before, just word of mouth and Facebook. Creative Baguette gave us a site that finally looks like the business we actually are.
It was quick, it was easy, and now people find us and get in touch without me having to chase a single job.
No. One chat is enough.
Creative Baguette writes the copy, plans the pages and builds the site while you keep working. You review a first draft instead of starting from a blank page.
For urgent trades like plumbing, phone first. Most enquiries happen when something is leaking right now, so the site leads with a tap-to-call number.
A form is there as backup for quotes that can wait.
One 30-minute chat, then a first version within a week of receiving your photos and details.
Then we refine together and launch.
Related: Website design & development · Websites for tradies · All case studies
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