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A cause we couldn't say no to
Sarah Wheeler's Outback Long Ride raises awareness and funds for upper gastrointestinal cancer research.
We heard about her cause and offered to build the site pro bono.
Industry: Fundraising and cancer research awareness
Work: Website design and development, pro bono
/ theoutbacklongride.com.au
The starting point: a story that hit close to home.
Sarah Wheeler was preparing an outback ride to raise awareness and money for upper GI cancer research, an inspiring journey of resilience, love and hope.
Manon had had childhood cancer herself, and Sarah's story touched her enough to offer the build for free, no brief required, just a cause worth backing.
A hub to explain the story and collect donations, needed fast.
The decisions that mattered
Built as
a one-page hub
Story and donations, together
One focused page holds the whole cause: Sarah's story, the reason behind the ride and a clear path to donate, without splitting attention across a bigger site.
Delivered
in a week
Pro bono did not mean slow
The site was designed and built in one week, treated with the same urgency and care as any paid project.
Imagery that carries
the emotion
Resilience, love and hope
Warm, personal photography leads the site, so visitors feel Sarah's story before they read a single word.
The result: a cause with a real home online.
The Outback Long Ride went from an idea to a working fundraising hub in a week, giving Sarah's cause a clear, dedicated place to share her journey and collect support.
Related: Website design & development · Websites for not-for-profits · All case studies
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