One page holds the whole cause.
Sarah’s story and the reason for the ride sit up front, told through her own warm photography. Then why upper GI cancer research needs the support.
Home / Case Studies / The Outback Long Ride
The Outback Long Ride Fundraiser, pro bono
A cause we couldn’t say no to.
Sarah Wheeler set out on a horseback ride of nearly 5,500 kilometres across Australia to raise money for upper gastrointestinal cancer research, in honour of her late mother, Terri. We built her fundraising site pro bono, in one week.
- What we did
- Website design and development, pro bono
- Built in
- One week
- Donations to
- Pancare Foundation and A Daughter’s Way
A fundraiser lives or dies on whether people can give.
Sarah had the story, the route and the cause. What she didn’t have was one clear place to send media, sponsors, communities along the route and anyone who wanted to help. Manon had childhood cancer herself, and offered the build for free.
The brief: one hub to explain the story and collect donations, ready fast.
Three calls for a cause on a clock
The ride, stop by stop.
A timeline follows the journey and its stops through rural NSW, so supporters can ride along from home.
Two ways to give, right there.
Donations go to the Pancare Foundation for upper GI cancer research, or to A Daughter’s Way, Sarah’s own charity for rural families going through grief. Both are built in, so a moved visitor can give in the same minute.
What they needed, what they got
The needWhat we built
StoryOne place to explain the ride and whyA single page, with Sarah’s story up front
GivingDonations while people still feel itTwo donation paths, built straight into the page
JourneySomething to follow along the routeA timeline of the ride and its stops through rural NSW
TimeLive before the rideDesigned and built in one week
Questions we get about projects like this
Does Creative Baguette take on pro bono projects?
Occasionally, when a cause genuinely hits home. It is not a standing offer.
But The Outback Long Ride shows what it looks like when it happens: the same process, the same urgency, the same care as a paid build.
Can a fundraising website really be one page?
Often it should be. A single page keeps the story, the reason to care and the donate button together, so nobody gets lost in menus between feeling moved and giving.
More pages usually means more places to drop off.
How fast can a site like this go live?
This one was designed and built in a week. That pace works when the scope is a focused single page and the client can share their story and photos quickly.
One chat, one first draft, then refine and launch.
Got a cause that needs a home online?
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