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A brand-new business, built from the logo up


Tessa Finance was a new business with no website and no logo yet.

Everything needed to be built from the first mark up.

Industry: Asset and equipment finance broking
Work: Logo and brand identity, website design and development, eligibility calculator

Tessa Finance website, designed and built by Creative Baguette

/ tessafinance.com.au

The starting point: a brand new business, nothing to build on yet.

No logo, no website, no existing brand colours to work from. A finance broker needs to feel credible from the very first look, so there was no room for the identity to feel like an afterthought.

Everything, from the logo to the colour palette to the final page of copy, had to be decided from scratch.

The decisions that mattered

Logo and colour
palette, from zero

The full identity

We made the calls on colour, branding and the logo itself, giving Tessa Finance a credible identity before a single client ever saw the site.

Structure and copy,
built to convert

Clarity for asset finance

Website structure and copy were written to make different loan types easy to understand, with custom imagery to match the new brand.

An eligibility
calculator

Let clients self-qualify

A built-in calculator lets visitors project whether they would be eligible for a loan before ever making contact, the same self-serve approach that works well across our finance clients.

The result: a business made visible.

Tessa Finance launched with a complete, credible identity and a website built to make asset finance easy to understand and act on. The client was very happy with the result.

We Couldn't Be Happier

Creative Baguette helped us create a website and logo for our finance brokerage business and have been maintaining our website for almost three years now. We couldn't be happier.

They are an absolute breeze to work with and had the site up and running quickly so we could get back to the business side of things. They took our brief and vague ideas and ran with it and developed it into something that matched our vision and suited our needs.

Beata Emanuel
Director, TESSA (Tessa Finance)

Related: Website design & development · Branding & graphic design · Websites for accountants & finance · All case studies

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