Book a free call
Home / Insights / Psychologist Website Checklist
The person reading a psychology practice website is often doing it at 11pm, anxious, with three tabs open, deciding who feels safe.
The checklist below is ordered by what that person needs, filtered by what AHPRA advertising rules allow you to say: the plain-English rules guide.
"Anxiety, burnout, relationship difficulties" beats diagnostic terminology. The visitor needs to see their situation named.
The unknown is the barrier. Describing the room, the process and what you will ask lowers it more than any credential.
A real photo, your registration (AHPRA registration stated correctly), your approach in one plain paragraph. Titles and qualifications must match your registration exactly.
Session fee, Medicare rebate with a Mental Health Treatment Plan, gap amount, cancellation policy. Ambiguity here loses the almost-ready.
"Currently accepting new clients" or a waitlist statement. Nothing burns goodwill like booking friction into a full practice.
Every step between "I need help" and a confirmed time loses someone who almost reached out.
Client testimonials about clinical care (prohibited in advertising for registered practitioners), outcome promises, "best psychologist in [suburb]" superlatives. Trust comes from clarity and tone instead, and it works.
Your rules differ, genuinely: what should a counsellor's website include covers the two places counselling websites go wrong that psychology websites do not.
We design within practitioner advertising obligations from the first draft: websites for allied health. What it costs: the psychologist website cost guide.
Who you help in plain words, what a first session involves, accurate registration details, clear fees and rebates, and low-friction booking. No clinical testimonials: advertising rules prohibit them.
Patients can leave them on platforms you do not control. Republishing clinical testimonials in your own advertising is where the rules bite.
Twenty minutes, straight answers, no obligation to proceed.
No pressure, no perfect brief needed.
Book a free 20-minute chat/ Written by Manon Vernay, founder of Creative Baguette · her story
