Brand first, platform second.
We designed the logo and the full brand identity before a single course went on sale. Everything built afterwards had something to match.
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Anava Coaching and online courses
She brought an idea. We built the business.
Anava's founder had a coaching philosophy: helping women stay true to themselves through motherhood. No logo, no brand, no website. We built all of it, including a store that sells her courses directly.
- What we did
- Logo and brand identity, website design and development, e-commerce course platform
- Started from
- An idea, nothing built
- Sells
- Courses, bought directly on her site
A new coach with no online presence is competing with doubt.
Would-be clients want to feel who they'd be working with before they spend a cent. And a course has to be bought somewhere credible enough to type card details into.
The brief: create the full identity from scratch, then build it into a platform that can actually sell.
Three calls that did the heavy lifting
Courses sold on her own site.
The site is an e-commerce hub. Visitors browse and buy courses directly, payment included. No third-party marketplace taking a cut, and the client relationship stays with Anava.
Calm, all the way to checkout.
Soft imagery and a calm tone reflect the philosophy itself: trust yourself, stay grounded. If the brand promises calm and the website shouts, nobody buys the calm.
Then and now
ThenNow
BrandNo logo, no brandA logo and full brand identity
WebsiteNoneA designed website to carry the brand
SellingNo way to sell a courseAn online store, payment included, no external platform
Questions new founders ask us
I only have an idea. Is that enough to start?
Yes.
Anava started exactly there: no logo, no brand, no website. One conversation about the philosophy behind the business is enough for us to build the first version of everything, which you then refine.
Can a website sell my courses directly?
Yes.
We can build the site as its own e-commerce platform, so clients browse and buy on your website rather than being sent off to a third-party marketplace that takes a cut and owns the customer relationship.
Do branding and the website need to be done together?
They don't have to be, but it helps.
When the logo, colours and website are designed by the same hands at the same time, everything matches from day one instead of being stitched together afterwards.
Got an idea and nothing built yet?
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