Frankston Money Finance broking

A new broker, built to feel like Jason.

Frankston Money started with no logo, no website and no brand. Just Jason and a lot of experience in finance. We built the lot from the ground up, together.

Frankston Money website home page with the loan repayment calculator

What we did: Logo and brand identity, website design and build, eligibility calculator
Industry: Finance broking, mostly vehicle and asset finance
Now: Hosted, maintained and updated by us

A broker nobody can find online doesn't get the call.

Clients hand a broker their payslips, their credit history and their next big purchase. And the industry's default look, navy suits and skyline stock photos, would have buried what wins Jason his clients: he's the friendly one who picks up the phone and sorts it.

The brief: a brand that feels professional and innovative, and genuinely like Jason. Jason wasn't sure what he wanted it to look like, so the creative direction was largely ours. The logo: an F folded into a paper plane, going places.

Three calls that did the heavy lifting

Frankston Money loan repayment calculator with sliders for loan amount, term and interest rate

Run your own numbers first.

Nobody likes ringing a broker just to ask "roughly how much?" The free calculator sits right on the homepage. Seeing a real figure come back lets people picture the ute, the boat or the business, so they arrive at the call already half-committed.

Frankston Money 'The loans we help you get' section: cars, leisure, personal, commercial, business and refinance

Every loan gets its own home.

Cars, leisure, personal, commercial, business and refinancing. Each loan type Jason brokers has a clear place, so a borrower finds theirs in seconds.

Frankston Money 'Understanding the 5 simple steps of your new loan', from application to settlement

Five steps, no surprises.

The whole journey, application to settlement, in five plain-language steps. The credit guide and privacy disclosures are easy to find. In lending, showing the paperwork is part of looking trustworthy.

What they needed, what they got

The needWhat we built

BrandNo logo, no brand yetAn F folded into a paper plane, and an identity built around Jason

WebsiteNo website at allA broker's site that walks a nervous borrower through everything before the first call

The numbersBorrowers wondering "roughly how much?"A free calculator on the homepage

TrustPaperwork people need to seeClient reviews in their own words, compliance documents easy to find

Results so farMost work comes through referralThe site is where referrals land. Search visibility is the next piece of work, not something the launch handed him

“Nothing ever seems to be a hassle and always prompt and professional, couldn't ask for anything more for a business relationship.”

I have been dealing with the team now for a few years and very happy. Nothing ever seems to be a hassle and always prompt and professional, couldn't ask for anything more for a business relationship. Thank you.

Jason SinghFrankston Money

Questions new business owners ask us

I'm starting a business and don't know what I want it to look like. Is that a problem?

No.

Jason knew his industry inside out but had no fixed idea of the brand. We proposed the creative direction, he reacted to real designs rather than blank-page questions, and the result still feels like him.

Can my website include tools like a calculator?

Yes.

Frankston Money's site has a built-in calculator so visitors can run their own numbers before picking up the phone. Tools like that turn a brochure site into something people actually use.

What happens to the website after launch?

We keep looking after it.

Frankston Money is on an ongoing care arrangement covering hosting, maintenance and updates, so the site stays fast, secure and current while Jason runs the business.

Starting a business with no brand yet?

Free 20-minute chat. No pressure, no perfect brief needed.

Book a free 20-minute chat

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