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A new builder with an established presence

Blaise Building Services was a brand-new business with no website, specialising in something most people have never had explained properly: passive house building.

They needed an identity and a website that could carry the whole business from day one.

Industry: Trades and construction
Work: Logo and identity, website design and development

Blaise Building Services website, designed and built by Creative Baguette

/ blaisebuildingservices.com

Blaise's five passive house principles explained on their site

Blaise Building Services bespoke passive house construction page

A Blaise passive house project mid-construction

The starting point: nothing yet, and a craft that needs explaining.

No website, no logo, no established name. Just real expertise in passive house construction: airtight, energy-efficient, precisely engineered homes.

Passive house is a premium, detail-obsessed way to build. A cheap-looking website would contradict the entire pitch before a single conversation started.

The identity had to feel as considered as the houses.

The decisions that mattered

Identity first,
including the logo

Built from scratch

We designed a logo and identity that represent who they are: precise, modern, quietly confident. New businesses rarely get a second chance at a first impression, so this one was made to last.

Explain passive house
properly

The pitch, in plain words

Most visitors arrive not knowing what passive house means. The site explains what they do and why it matters in plain language, so the expertise reads as a benefit rather than jargon.

Let the work carry
the credibility

Projects front and centre

For a builder, the projects are the proof. The website puts their work, their process and the quality of the builds at the centre, so the business looks as established as the craftsmanship deserves.

The result: the website is the identity.

The site is central to how Blaise presents itself: it shows the projects, explains what they do and who they are, and reflects the quality of the work. A new business that arrives looking like it has been doing this, properly, for years.

It Looks Like Us From the First Page

We were starting from nothing: no site, no logo, just the work. Creative Baguette gave us an identity and a website that actually look like the quality we build to.

Passive house is a hard thing to explain, and the site explains it properly instead of drowning people in jargon. It looks like us from the first page.

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