Explain passive house in plain words.
Most visitors arrive not knowing the term. The site walks them through the principles in plain language, so they leave knowing why they would want one.
Home / Case Studies / Blaise Building Services
Blaise Building Services Passive house builder
A brand-new builder that looks established.
Blaise started with no website, no logo and no name online. Just real skill in passive house building. We built the identity and the site to carry the business from day one.
- What we did
- Logo and identity, website design and build
- Started with
- No website, no logo
- Now
- The site is central to how Blaise presents itself
Nobody hires a premium builder off a cheap-looking website.
Homeowners about to trust someone with the biggest build of their life compare three or four builders in one evening. Passive house is premium and detail-obsessed. For a specialist charging specialist prices, the site has to justify the difference.
The brief: an identity that feels as considered as the houses.
Three jobs the site had to do
An identity from a blank page.
We designed the logo and identity first: precise, modern, quietly confident, like the houses. A new business rarely gets a second first impression, so this one was made to last.
Let the half-built frame do the talking.
Real builds and real site photos sit front and centre, work in progress included. For a builder, the half-finished frame often convinces more than the glossy final shot.
Then and now
ThenNow
WebsiteNoneA site that explains passive house, shows the projects and opens the conversation
LogoNoneA precise, modern identity designed from scratch
First impressionNo established nameA business that looks like it has been doing this, properly, for years
“It looks like us from the first page.”
We were starting from nothing: no site, no logo, just the work. Creative Baguette gave us an identity and a website that actually look like the quality we build to.
Passive house is a hard thing to explain, and the site explains it properly instead of drowning people in jargon. It looks like us from the first page.
Questions this project usually raises
Can you build a logo and a website in the same project?
Yes, and for a brand-new business it is the better way.
Identity and website get designed together, so the brand launches whole instead of the logo arriving after the site.
My work is technical. Can a website explain it without dumbing it down?
Yes.
We translate the expertise into plain language and let the detail live deeper in the site, so first-time visitors understand the value and informed visitors still find the substance.
What does a builder's website cost?
Most small business websites land between $1,900 and $3,800.
Branding and logo design are quoted separately, based on scope.
New business, no website yet?
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