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Blaise Building Services was a brand-new business with no website, specialising in something most people have never had explained properly: passive house building.
They needed an identity and a website that could carry the whole business from day one.
Industry: Trades and construction
Work: Logo and identity, website design and development
/ blaisebuildingservices.com
No website, no logo, no established name. Just real expertise in passive house construction: airtight, energy-efficient, precisely engineered homes.
Passive house is a premium, detail-obsessed way to build. A cheap-looking website would contradict the entire pitch before a single conversation started.
The trades are unforgiving online. A homeowner about to trust someone with the biggest build of their life will compare three or four builders in one evening, and a builder with no web presence at all simply is not in the running. For a specialist charging specialist prices, the bar is even higher: the site has to justify the difference.
The identity had to feel as considered as the houses.
Built from scratch
We designed a logo and identity that represent who they are: precise, modern, quietly confident. New businesses rarely get a second chance at a first impression, so this one was made to last.
The pitch, in plain words
Most visitors arrive not knowing what passive house means. The site explains what they do and why it matters in plain language, so the expertise reads as a benefit rather than jargon.
Projects front and centre
For a builder, the projects are the proof. The website puts their work, their process and the quality of the builds at the centre, so the business looks as established as the craftsmanship deserves.
The Blaise Building Services logo and identity, designed by Creative Baguette from a blank page: precise and quietly confident, like the houses. Then the website at blaisebuildingservices.com, built to do the three jobs a specialist builder's site has to do.
First, explain. The site walks visitors through the passive house principles in plain language: what an airtight, energy-efficient, mechanically ventilated home actually gives you, and why the precision matters. A visitor who has never heard the term leaves understanding why they would want one.
Second, prove. The projects section puts real builds and real site photography front and centre, including work in progress, because for a builder the half-finished frame is often more convincing than the glossy final shot.
Third, convert. Who they are, how they work, and a clear path to starting the conversation, without a single line of tradie-website filler.
The site is central to how Blaise presents itself: it shows the projects, explains what they do and who they are, and reflects the quality of the work. A new business that arrives looking like it has been doing this, properly, for years.
It has become part of how the business gets taken seriously. People check it before they get in touch, and the visuals do the positioning: the website is what places Blaise at the high end of the builder market before anyone has walked a site or talked a budget.
We were starting from nothing: no site, no logo, just the work. Creative Baguette gave us an identity and a website that actually look like the quality we build to.
Passive house is a hard thing to explain, and the site explains it properly instead of drowning people in jargon. It looks like us from the first page.
Yes, and for a brand-new business it is the better way.
Identity and website get designed together, so the brand launches whole instead of the logo arriving after the site.
Yes.
We translate the expertise into plain language and let the detail live deeper in the site, so first-time visitors understand the value and informed visitors still find the substance.
Most small business websites land between $1,900 and $3,800.
Branding and logo design are quoted separately, based on scope.
Related: Website design & development · Branding & graphic design · Websites for tradies · All case studies
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