Her frameworks, in her words.
Scrum with Soul™ and the VelocityV™ Framework get named and explained the way she talks about them. The frameworks are the product, and this is where prospects first meet them.
Home / Case Studies / Cannon Velocity
Cannon Velocity Performance coaching, United States
A founder with energy. A site to match.
Tiletha Cannon runs a US performance excellence agency built on years of coaching and her own frameworks. She wanted a website as bold as she is. We designed the logo, the brand and the site together.
- What we did
- Logo, branding, website design and development
- Where
- Built from Australia, founder in the US
- Scope
- About, services, workshop and blog
The consulting world has a house style, and it’s beige.
Grey suits, stock handshakes, the same five words on every homepage. A prospect who meets Tiletha after seeing a bland website would wonder which one is the real business.
The brief: reflect her expertise, originality and vibrant energy, and hold real depth across Agile, Scrum, SAFe and Kanban without reading like a textbook.
Three calls that carry her energy
The founder, front and centre.
Large, expressive photos of Tiletha make it clear this is a person-led agency. The about page puts her and her vision up front.
Purple from the first screen.
Logo, palette and website were designed together, so the brand launched matching. A bold purple carries her energy, and the site shows clearly how to start working with her.
What they needed, what they got
The needWhat we built
BrandA brand with her energyA new logo and visual identity, designed with the site
LookStand out from beige consulting sitesA bold purple palette and a striking founder photo
DepthRoom for Agile, Scrum, SAFe and KanbanService pages, a workshop page and a blog for her thinking
Next stepA clear way to start working togetherServices laid out, with an easy way to get in touch
Questions founders like Tiletha ask us
Do you work with businesses outside Australia?
Yes.
Cannon Velocity is based in the United States and the whole project ran remotely: one founder, one point of contact, and a site built around her services and voice.
Can you build the brand and the website at the same time?
Yes, and it usually works better that way.
Logo, colours and website designed together means the brand launches matching, instead of a site that has to be retrofitted to a logo made somewhere else.
My personality is a big part of my business. Will the website show it?
That is the goal.
For Cannon Velocity that meant a bold purple palette and the founder front and centre, because a personality-led business hiding behind stock photos would be selling something it isn't.
Does your website have your energy?
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