Photos of the people you’ll meet.
New photography of the actual practice and team, and a new colour palette. A nervous first-timer sees who opens the door before they book.
Home / Case Studies / Evolve Chiropractic
Evolve Chiropractic Chiropractic practice
New look, more patients, less paperwork.
Evolve’s website no longer matched the practice. They wanted new photography, new colours and a simpler story. And a way to onboard new clients without the extra admin.
- What we did
- Website refresh, photography direction, automated client onboarding
- Scope
- Team, care, first visit, testimonials, blog and Book Now
- Now
- More new clients, less time onboarding each one, as Evolve reports
Most people arrive at a chiropractor’s website slightly unsure.
Unsure what treatment involves, whether it is for them, sometimes nervous about the whole idea. A vague or dated site feeds that hesitation. A calm one that shows the actual team and makes booking obvious does the opposite.
The brief: a clearer front door, and less admin behind it.
Three calls that did the heavy lifting
A simpler story, in the order patients ask.
Who the team is, why this practice, what chiropractic care involves, how the first visit works. Real patient testimonials sit alongside, and Book Now is never more than a click away.
Forms that set up the patient for you.
New client forms feed an automated onboarding flow. Nobody at the front desk re-types details or chases paperwork. Evolve expected it to be complicated to run. It turned out straightforward.
Then and now
ThenNow
The lookNo longer matched the practiceNew photography, new colours
The storyHard to tell what they do and how to startWhat care involves, how the first visit works, Book Now a click away
OnboardingManual and repetitiveAutomated from the new client forms
Running itExpected to be complicatedStraightforward. One less thing to manage
“The results speak for themselves and I couldn't be happier!”
Before working with Creative Baguette, our online presence was lacking, and we weren't reaching as many people as we could.
Since the new website launch, I've noticed a significant increase in inquiries, and more people are finding and engaging with my business. The results speak for themselves and I couldn't be happier!
Questions this project usually raises
Do we have to start from scratch, or can you refresh what we have?
A refresh is often enough.
If the structure underneath is sound, new photography, colours and clearer copy can change how the whole practice reads online without a full rebuild.
Can new patient forms and onboarding be automated?
Yes.
Intake forms can feed an automated onboarding flow, so new patients are captured and set up without anyone manually chasing details.
Will a new system be complicated to run day to day?
It should not be, and this project is the proof.
Evolve expected the new setup to be hard to manage and found it straightforward: one less thing to run, not one more.
Is your website making patients hesitate?
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