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A refresh, and time back on every new client

Evolve Chiropractic's website no longer felt aligned with the practice. They wanted a refresh: new photography, new colours, a simpler story.

And a way to turn more visitors into booked, onboarded clients without extra admin.

Industry: Chiropractic and allied health
Work: Website refresh, photography direction, automated client onboarding

Evolve Chiropractic website, designed and built by Creative Baguette

/ evolvechiropractic.com.au

The Evolve Chiropractic team page, featuring Dr Rachel Swan

The Evolve Chiropractic team at the front desk

The starting point: hard to tell what they do and how to start.

The old site no longer matched the practice, visually or in what it communicated. New patients needed a fast, clear answer to two questions: what does this practice do, and how do I book?

Behind the scenes, onboarding new clients was manual and repetitive, eating time that could go toward patients instead of paperwork.

Two problems, one project: a clearer front door, and less admin behind it.

The decisions that mattered

New photography,
new colours, simpler story

A design she loved

A full visual refresh, new photography and a new colour palette, built around a simple, clear explanation of what the practice offers and how to book.

An automated
onboarding system

The quiet time-saver

New client forms were built into an automated onboarding flow, so new patients are captured and set up without someone manually chasing details.

Simple enough
to stop worrying about

Easier than expected

Evolve was worried the new system would be complicated to run day to day. In practice, it turned out straightforward, one less thing to manage rather than one more.

The result: more clients, less admin.

Evolve has reported an increase in new client intake and reduced time spent onboarding each one. The practice owner went in expecting the new system to be difficult to run, and was pleasantly surprised at how easy it turned out to be.

The Process Was Smooth, and the Results Have Been Fantastic!

Before working with Creative Baguette, our online presence was lacking, and we weren't reaching as many people as we could.

Since the new website launch, I've noticed a significant increase in inquiries, and more people are finding and engaging with my business. The results speak for themselves and I couldn't be happier!

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