Audit first, then redesign.
We ran a full audit before touching the design. The redesign fixed the real problems the previous team left behind, along with the visible ones.
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Flowerdale Estate Wedding and event venue, Yarra Valley
Their web team vanished. We finished the job.
Flowerdale Estate's previous designers ghosted them mid-project and left the site unfinished. We audited it, redesigned it and stayed on. The hosting, maintenance and design work are still with us.
- What we did
- Website audit and redesign, hosting and maintenance, multi-language brochure design
- Brochure
- English, Italian and German
- Now
- Hosting, maintenance and design, still with us
Couples read an unfinished venue website as a warning sign.
They shortlist venues online, months before they visit, on the purchase where they're most nervous about things going wrong. And Flowerdale is a lot to show: an 1842 homestead on 106 acres running weddings, accommodation, glamping, a restaurant, conferences and events.
The brief: finish what was abandoned, give every part of the venue its own home, then keep it running.
Three calls that did the heavy lifting
A brochure that sends itself.
We designed an extensive wedding brochure in English, Italian and German, with an automated flow to enquiring couples. A couple enquires at midnight. The brochure is in their inbox before anyone at the venue starts work.
A front door for every visitor.
Weddings, accommodation, Gracie's Restaurant, conferences, events and gift vouchers each get their own home. Whoever lands, the next step is one click away: reserve a table, request the brochure, book a stay.
Then and now
ThenNow
The siteUnfinished, abandoned mid-projectComplete, with every part of the venue presented properly
Who to callNobody. The designers disappearedOne point of contact, still with us today
The fixProblems left behind by the previous teamA full audit, then the redesign it called for
Questions venues ask us
Our web designer disappeared mid-project. Can you take over?
Yes. That is exactly how the Flowerdale Estate relationship started.
We audit what exists first, so we know what is worth keeping and what caused the problems, then finish or redesign from there.
Can you handle a venue website with lots of moving parts?
Yes.
Flowerdale's site covers weddings, accommodation, glamping, a restaurant with table bookings, conferences, events and gift vouchers. The structure keeps each audience on its own path instead of forcing everyone through one generic page.
What does ongoing care actually include?
Hosting, maintenance, updates and changes as the business needs them.
For a venue that means seasonal offers, new packages and event pages get updated without anyone on staff wrestling with the website.
Left holding an unfinished website?
Free 20-minute chat. No pressure, no perfect brief needed.
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