A refresh they still recognised.
We updated the brand to present the organisation properly. A considered update the team could recognise as themselves, giving the mission the presentation it deserved.
Home / Case Studies / Hypertension Australia
Hypertension Australia Health not-for-profit
A serious mission, presented properly.
Hypertension Australia's website was due for a refresh, inside and out. They wanted stronger branding, their board in plain view, and a structure that could keep up as the organisation changed.
- What we did
- Website refresh, brand refresh
- Launch
- On time, as planned
- Since
- Recommended by Dr Mynard to another organisation
Funders, partners and the public all read the same pages.
Each for a different reason. A funder looks for governance, a partner for credibility, the public for clear information. If the site looks tired, every one of them hesitates.
The brief: a stronger brand, a visible board, and a site flexible enough to change as the organisation does.
Three calls that did the heavy lifting
Faces behind the mission.
A dedicated space for board members. Funders, partners and the public can see who leads the organisation, and that builds trust in its leadership.
Built to change without a rebuild.
Board members rotate, programs start and finish, priorities shift. The structure lets sections change, grow or swap out, so the site never needs starting from scratch.
What they needed, what they got
The needWhat we built
BrandStronger brandingA considered refresh that presents the mission properly
LeadershipThe board visible to funders, partners and the publicA dedicated space for board members
StructureKeep adapting as the organisation changesSections that change, grow or swap out without a rebuild
ProcessGuidance on the parts they were unsure aboutA first mock-up to react to, then refinement
LaunchA planned launch dateLaunched on time
“They were highly responsive during the whole process and we were able to launch on time.”
The team at Creative Baguette were really great to work with, highly professional but also very friendly.
They met with us and listened well to our requirements, and helped guide us through aspects that we were unsure about.
We were very pleased with the first mock-up of the website, which fit the brief and was visually appealing and functioned just as we wanted. They were highly responsive during the whole process and we were able to launch on time.
I have already recommended Creative Baguette to another organisation and will do so again if the opportunity arises.
Questions this project usually raises
Our website decisions go through a board. Does that work?
Yes.
On this project we met with the team, listened to the requirements, and guided them through the parts they were unsure about. Clear recommendations make group decisions faster, not slower.
Will we need another full rebuild when the organisation changes?
That is exactly what this structure avoids.
The site was built so sections can change, grow or swap out as the organisation evolves, without starting from scratch.
Do you work with other not-for-profits?
Yes.
Creative Baguette has worked with Lifeline Narrm and Handball Australia's Play Handball program among others. Not-for-profits get the same process: one point of contact, a first version to react to, and no jargon.
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