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A refresh built to adapt


Hypertension Australia needed a website refresh: stronger branding, and a structure that could keep adapting as the organisation changed.

A board and a mission that both needed a properly considered digital home.

Industry: Health not-for-profit
Work: Website refresh, brand refresh

Hypertension Australia website, designed and built by Creative Baguette

/ Health not-for-profit

The starting point: a mission that deserved a stronger presentation.

Hypertension Australia's existing site was due for a refresh, both visually and structurally. They wanted the board and leadership visible, and a site flexible enough to change as the organisation did.

Not a one-off rebuild, a structure built to keep adapting.

The decisions that mattered

A stronger,
refreshed brand

Presented properly

Branding was refreshed to present the organisation better, giving the mission the professional presentation it deserved.

A place
for the board

Leadership, visible

A dedicated space for board members means funders, partners and the public can see who is behind the organisation, building trust in leadership.

Built to
keep adapting

Not a fixed structure

The site was structured so it could change easily as the organisation evolves, rather than needing another full rebuild down the line.

The result: a stronger presentation.

Hypertension Australia came away with a refreshed brand and a website that presents them better, with the flexibility to keep adapting. The team was happy with the result.

Guided Support and Stunning Results

The team at Creative Baguette were really great to work with, highly professional but also very friendly.

They met with us and listened well to our requirements, and helped guide us through aspects that we were unsure about.

We were very pleased with the first mock-up of the website, which fit the brief and was visually appealing and functioned just as we wanted. They were highly responsive during the whole process and we were able to launch on time.

I have already recommended Creative Baguette to another organisation and will do so again if the opportunity arises.

Dr Jonathan Mynard Dr Jonathan Mynard
Hypertension Australia

Related: Website design & development · Branding & graphic design · Websites for not-for-profits · All case studies

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