Their brand, to the letter.
We worked strictly inside Lifeline's brand guidelines and built on their existing platform. Donations and donor data stayed where their team already worked. No new tools to learn mid-campaign.
Home / Case Studies / Lifeline Narrm
Lifeline Narrm Not-for-profit, mental health and crisis support
A live TV launch. No room for error.
Lifeline Narrm's 2023 Save a Seat campaign was launching live on Australian TV. The fundraising page still had to be designed and built. It reached us through a PR partner, with the deadline already close.
- What we did
- Fundraising page design and build, campaign graphic design
- Year
- 2023
- Scope
- One page on Lifeline's own platform, plus social collateral
A page that fails on launch night fails in front of everyone.
The broadcaster, the donors and a brand the whole country recognises, all at once. Lifeline's guidelines are strict for good reason, and the launch date was fixed and very public.
The brief: a fundraising page that is polished, on-brand and working before the cameras roll.
Two calls that kept it on time
One campaign, everywhere it showed up.
Around the page we made a matching set of social media collateral. On the page, in the feed and on screen, Save a Seat looked like one campaign.
What they needed, what they got
The needWhat we built
DeadlineA live TV launch that could not moveDelivered before the launch date
BrandStrict guidelines, zero tolerance for off-brandEvery piece inside Lifeline's guidelines
PlatformDonations and data kept with their teamBuilt on Lifeline's existing platform
ReachA campaign seen beyond one pageMatching collateral for social media
Questions this project usually raises
Can you deliver against a fixed, immovable deadline?
Yes, when the scope is agreed honestly up front.
This campaign had a live TV launch date that could not move, so every decision was made with that date in mind. The page was ready before the cameras rolled.
We have strict brand guidelines. Is that a problem?
No, it's a brief.
With a brand as recognised as Lifeline's, the job is discipline, not reinvention. Creative Baguette worked strictly inside their guidelines so the page looked unmistakably Lifeline.
Do you only build full websites, or campaign pages too?
Both.
This project was a fundraising page and campaign collateral, built on Lifeline's existing platform so donations and data stayed where their team already worked. Sometimes the right answer is one page, done fast and properly.
Got a launch date that won't move?
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