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A fundraising page built at TV speed
Lifeline Narrm needed a fundraising page designed and built for the 2023 Save a Seat campaign, and the campaign was launching live on Australian TV.
The deadline was already close when they reached us through a PR partner.
Industry: Not-for-profit, mental health and crisis support
Work: Fundraising page design and build, campaign graphic design
/ Save a Seat campaign, 2023
The starting point: no time, no room for error.
Lifeline is one of the most recognised names in Australia for crisis support. Their brand carries real weight, which means strict guidelines and zero tolerance for anything that looks off-brand.
The Save a Seat campaign had a fixed, very public launch date: live on Australian TV. The fundraising page had to be polished, on-brand and working. There was no option to push the date.
High-profile, high-stakes and urgent. The fun kind of brief.
The decisions that mattered
Their brand,
followed exactly
Not the moment for creative liberties
With a brand as recognised as Lifeline's, the job is discipline, not reinvention. We worked strictly inside their brand guidelines, so the page looked unmistakably Lifeline from the first pixel.
Built on their platform,
for speed
The pragmatic call
The fundraising page was designed and built on Lifeline's existing platform, keeping donations, data and campaign operations where their team already worked, and keeping the timeline realistic.
Collateral to carry
the campaign
Beyond the page
We extended the work to on-brand marketing collateral for social media, so the campaign had a consistent look everywhere it appeared, not just on the fundraising page itself.
The result: ready before the cameras rolled.
The fundraising page was delivered polished, on-brand and on time for the high-profile TV launch, with social collateral amplifying the campaign's visibility across digital platforms. Urgent work that did not look like urgent work.
Related: Website design & development · Branding & graphic design · Websites for not-for-profits · All case studies
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