Fast and Precise
The team at Creative Baguette are fast and precise, and created a website on brand with who Profectus' business advisors are.
Home / Case Studies / Profectus Accounting
An accounting firm that does not look like one
Profectus Accounting wanted a fresh approach: a website that made them look innovative, not like another classic small accounting firm.
One condition. The logo stayed. It was already everywhere, and it was working.
Industry: Accounting and finance
Work: Website design and development, brand direction, SEO-aware copy
/ profectusaccounting.com.au
The starting point: a good firm in a boring costume.
Profectus already had a website. That was not the problem.
The problem was what it said about them. Small-firm accounting websites tend to look the same: safe, grey, interchangeable. Profectus works differently, and their website was hiding that.
They did not need a new identity. They needed the website to catch up with who they already were.
The decisions that mattered
Brand direction from
what already existed
The logo stayed
Their logo was established and everywhere: signage, documents, inboxes. Instead of replacing it, we defined a brand direction around it, so the new website felt like an evolution, not a costume change.
A creative accent,
on purpose
Different from every other firm
We made a deliberate design call: a fairly creative accent that catches the eye and separates Profectus from the classic accounting-firm look, while staying thoroughly professional. Innovative and trustworthy are not opposites.
Copy that explains
and gets found
Services, personality, keywords
The full service range and the firm's philosophy were written out properly, in plain language, and enhanced for the searches their clients actually make. No corporate fog.
The result: a website that finally represents them.
Profectus ended up with a site that clearly explains what they do, reflects their innovative-but-professional approach and feels like the firm their clients actually meet. The build was fast and efficient, and the team enjoyed the process of shaping it with us.
Related: Website design & development · Websites for accountants · All case studies
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