The logo stayed. The brand grew around it.
Their logo was on signage, documents and inboxes. We defined a brand direction around it, so the new site feels like the next chapter of a firm clients already know.
Home / Case Studies / Profectus Accounting
Profectus Accounting Accounting and business advisory
An accounting firm that doesn’t look like one.
Profectus wanted to look innovative, and every bit as trustworthy. One condition: the logo stayed. It was already everywhere, and it was working.
- What we did
- Website design and build, brand direction, SEO-aware copy
- Scope
- Home, services, about, news and contact
- Now
- On a care plan: hosting, maintenance and updates handled
Nobody hands their books to a firm that looks careless online.
Small-firm accounting websites tend to look the same: safe, grey, interchangeable. Profectus works where tax meets business vision, with advisory, virtual CFO work and coaching owners to understand their numbers. Their old site was hiding all of that.
The brief: look innovative enough to stand out from every other small firm, and just as reliable as the grey ones.
Three calls behind the new look
A bright accent, on purpose.
A creative accent catches the eye and pulls Profectus away from the classic accounting-firm look. It stays thoroughly professional. Innovative and trustworthy can live on the same page.
Every service, in plain words.
Business advisory, accounting and tax, super and SMSFs, virtual CFO work, property structures. Each one written out plainly, for the searches clients actually make. Every page ends at the same easy next step: a message or a free consultation.
Then and now
ThenNow
The lookSafe and grey, like every other small firmA creative accent that reads innovative and stays professional
The logoEstablished and everywhereKept, with a brand direction built around it
ServicesHidden by a templateAdvisory, tax, super, virtual CFO and property structures, each explained
“The team at Creative Baguette are fast and precise, and created a website on brand with who Profectus' business advisors are.”
Questions we get about projects like this
Our logo is everywhere. Do we have to rebrand to get a better website?
No. An established logo is an asset, not a problem.
Creative Baguette can build a fresh brand direction around what already exists, so the new site feels like an evolution your clients recognise rather than a costume change.
Can you write the content for an accounting website?
Yes, and in plain language. Services like business advisory, tax, superannuation and virtual CFO work get explained the way clients actually search for them, not in accountant-speak.
You review and correct, rather than writing from scratch.
What happens after the website launches?
Most clients move onto an ongoing care plan: hosting, maintenance and updates handled, with simple change requests sorted within two business days.
You send a message, it gets done. No logins required.
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