The new brand, built out properly.
The branding existed on paper. We turned it into a living site: type, colour, imagery and layout. Then we built more than 50 pages in a short window, so the rebrand arrived whole.
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Village Pilates Pilates studio, St Ives, Sydney
The website that runs the studio.
After a rebrand, Village Pilates had outgrown its old site. We rebuilt it whole: 50+ pages, quickly. Now it handles bookings and enquiries every day, and the studio reports more clients coming straight from the website.
- What we did
- Full website rebuild on the new branding
- Scope
- 50+ pages, launched together
- Now
- Used daily for bookings, enquiries, blog and events
A studio website has one job: get a nervous first-timer into the right class.
Village Pilates has taught in St Ives for over 21 years, across reformer, mat, barre and semi-private classes. After the rebrand, the old site no longer matched where the business was at. It also looked less polished than the studio itself.
The brief: make the website a tool the studio actually runs on.
Two calls that made it a working tool
A front desk for first-timers.
A New to Pilates section, an FAQ and a short quiz point newcomers at the right class. That quietly does the job the front desk used to do over the phone. Book a Class sits one click from everywhere.
Then and now
ThenNow
The brandRefreshed on paper, missing onlineThe new brand on every page, launched at once
The lookLess polished than the studio itselfAs polished as the studio
The siteOutgrown by the businessA page per class style, plus timetables, pricing, intro offer, gift cards, team, blog and events
“As a direct result of our collaboration, we are seeing an increase in clients coming directly from the website, and the client journey via the website is now smoother.”
Questions this project usually raises
We've just rebranded. Can you apply it to a new website?
Yes, that is exactly what this project was.
We take the brand document and make the design calls to turn it into a living website: type, colour, imagery and layout.
Our site is big. Does a rebuild take months?
Not necessarily.
Village Pilates was a 50+ page rebuild delivered in a short window, so the new brand launched whole. You see a first version within one week of the focused project meeting.
Can the website work with our booking system?
Yes.
We build the site around the booking and enquiry tools the business already runs on, so classes, timetables and bookings all connect instead of living in separate places.
Has your rebrand outrun your website?
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