A new name, a new look.
The rebrand to True Blue IT came with a completely new logo and identity, built around a modern, distinctly Australian tech feel.
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True Blue IT IT support and cyber security
Cyber security without the scare tactics.
After signing up to business coaching, this IT provider saw that their basic, generic website no longer reflected who they were. They rebranded to True Blue IT. We built the brand and the site to match.
Visit the website- What we did
- Logo and brand identity, website design and build, illustration and animation
- Scope
- Cyber security, cloud and Microsoft 365, IT support, technology strategy
- Now
- Hosted by us
Acronyms or breach statistics. Business owners distrust both.
The people this business serves want someone who fixes the tech, explains it straight, and doesn't upsell them at every renewal. So the website's job was tonal as much as visual: every page had to sound like the calm, straight-talking provider they actually are.
The brief: practical cyber security, explained without noise, scare tactics or upsell pressure.
Three calls that did the heavy lifting
Drawings instead of stock photos.
The old site leaned on generic tech stock photos, heavy on blue and black. We hand-drew the illustrations and animated them, so the brand has a look of its own.
A smaller first step.
The phone number and a "Let's Talk" button sit together in the hero. A free audit offer gives a hesitant visitor a lower-commitment way in.
Then and now
ThenNow
The brandGeneric, no longer who they wereA new name, True Blue IT, with a new logo and identity
The lookGeneric tech stock photos, heavy on blue and blackHand-drawn, animated illustration with a distinctly Australian feel
The siteA very basic business websiteA clear page for each service, a story page, a blog, and a homepage FAQ that covers the awkward questions about contracts
Questions this project usually raises
Can you handle a rebrand and the new website together?
Yes.
Name, logo, identity and website work best as one project, so the new brand launches whole instead of arriving in pieces.
Our industry sounds technical. Can a website fix that?
It can go a long way.
We write the copy in plain language, structure the services so people recognise their own problem, and cut the jargon that makes visitors switch off.
What does a website like this cost?
Most small business websites land between $1,900 and $3,800.
Branding and custom illustration are quoted separately, based on scope.
Selling something people usually fear more than trust?
Free 20-minute chat. No pressure, no perfect brief needed.
Book a free 20-minute chat